Who We Are

The company was born in 2018 from the encounter between the explosive creativity of Silvia Scaramucci, founder and designer of “Demanumea Unique Artbags”, unique designer bags made in collaboration with international artists, and the multifaceted imagination of Maria Chiara Arona, an expert in communication, public relations and organization of events.

The whole creative process and management/administrative tasks are carried out in the company’s headquarters in Ascoli Piceno, where a vast display area and a considerable quantity of stocks can be also found. All the activities related to communication, public relations and direct customer reception, on the other hand, are carried out in our offices in Milan.

Our products are effectively and entirely designed and handcrafted in the heart of Italy, through the ancient leather goods manufacturers’ techniques. Our workmanship is made of selected materials: from Italian leather to exquisite and resistant yarns, to brass accessories designed and manufactured exclusively by our creative team.

Be Different

Multiple variations: this is what makes our bags unquestionably innovative, constantly changeable, yet maintaining their own strong identity and distinctiveness both in shape and style: every woman can choose the style that best suits her personality and still boast a timeless product. The collections draw inspiration from different worlds, but they are always connected to women’s ability to reinvent themselves and be ironic. By taking into account the trends and colors of the season, our talents develop concepts and materialize visions under the guidance of the Creative Director Silvia Scaramucci.

Yosono also launched Limited Edition capsules, editions num- bered and signed by the artist who created them. The aim is to provide the market with a product that is increasingly exclusive and with a strong visual identity.

Design & Fashion

Yosono is a crossover of design and fashion.
The design stages are those typical of design and architecture. Our talents take into account the performance and potential of materials, always sought-after and able to offer optimal performance and outstanding aesthetics, for structured and functional bags where every single detail is crafted to the highest standards.